Over the last two decades, most Indian and international brand tracking surveys have ranked the 'Tata' brand at the highest levels.[i] It was more visible and had more positive connotations than any other Indian company or industrial group. Let's see the growth as tracked by two leading agencies - Interbrand and Brand Finance.In 1997, Interbrand, a brand consultancy, valued the Tata corporate brand at ₹3,720 crores. By 2017, it consistently topped the brand league in India with a valuation of ₹73,944 crores, a twenty-fold rise in as many years. It equalled the valuation of the next two brands put together.