It all started in 1999 – on the cusp of the tech industry’s historic crash. Sanjay Shah saw a void in the ERP market. While ERPs were transforming organizations in all kinds of ways, there was still no solution for managing pricing, trade, royalties and incentive programs that so many businesses rely on to drive revenue. As an R&D leader in the ERP world, Sanjay also knew that this type of solution wasn’t on anyone else’s roadmap. So, he set out to build one. Within two years, the first version of Vistex solutions were launched. It caught on quickly with customers and partners.Fast forward 25 years. Vistex now has 20 global offices and 2,000+ employees. Leading brands such as GM, Barilla, and Bayer rely on the software every day to drive revenue. Thanks to a bold vision, Vistex is continuing to expand with more customers, more products, and more presence around the world. Meanwhile, the charitable initiatives of the Vistex Foundation are making a difference across the globe. Today, businesses managing an enormous number of different pricing, trade, royalties and incentive programs finally have a way to make sure it all adds up.