Generative Artificial Intelligence (GenAI) is becoming a game-changer in supply chain management, especially in sourcing and procurement. The global market for AI in Supply Chain Management (SCM) is expected to reach $58.55 billion by 2031, growing at an impressive 40.4% annually from 2024 to 2031. This growth shows just how transformative GenAI can be. Companies using this technology are seeing significant shifts in efficiency and operations. But it's not all smooth sailing. A $10-50 billion company will likely have thousands of suppliers; as enterprises attempt to bring more order to their supply chains with GenAI, they must confront data quality deficits, complex integrations, and change management gaps. The potential of GenAI is vast, but making the most of it takes clear strategy and determination. GenAI enhances supply chain management by providing more accurate insights, optimizing operations, and enabling proactive decision-making. We see a broader applicability of GenAI across supply chain functions, particularly in demand planning and incorporating external factors affecting demand. Customers are actively integrating various external sources like competitor information, economic indicators, and other market trends to boost the accuracy of the forecast. GenAI allows for more dynamic and responsive supply chain management, helping businesses to better anticipate and react to changes in demand. We see active customer interest in using GenAI to make inferences from KPIs and dashboards, assist planners, and build strong collaboration across different stakeholders in the supply chain — all of which can lead to more synchronized operations.