Job Description
Cadence
Marketing Data Analyst II
Full -Time
India-BANGALORE
Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences.Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.
Any Degree
Freshers
Technical Proficiency: Strong competency in SQL, Tableau, Adobe Analytics, Adobe Target, GA4 and Excel for data analysis and visualization.
Analytical Expertise: Proven experience in data analysis within a marketing context, with a focus on transforming data into strategic insights.
Communication Skills: Excellent ability to communicate complex data findings to non-technical stakeholders effectively.
Attention to Detail: Meticulous with a keen eye for detail and accuracy in data handling and analysis.
Project Management: Capable of managing multiple projects in a fast-paced environment, prioritizing tasks effectively.
Problem-solving: Strong problem-solving skills, particularly concerning marketing and website data.
Advanced Data Analysis: Execute comprehensive data analysis using advanced tools and techniques to derive actionable insights that support strategic marketing decisions.
Dashboard and Report Creation: Develop and maintain sophisticated dashboards and reports using Tableau or similar data visualization tools to track key marketing metrics and trends.
Cross-functional Collaboration: Partner with marketing, IT, and other departmental teams to identify data needs and deliver solutions that enhance marketing performance and customer experience.
Campaign Performance Tracking: Utilize Adobe Analytics, Google Analytics, and other tools to monitor and report on marketing campaign performance, providing insights for optimization.
Customer Experience Optimization: Use Adobe Target to personalize and improve customer engagements based on data-driven insights.
Data Quality Assurance: Conduct rigorous data cleaning, preprocessing, and testing to ensure data integrity and reliability.
As a Marketing Data Analyst 2, you will work closely with cross-functional teams to enhance our data analysis capabilities and contribute to the success of our marketing initiatives.
